Alaa Allam to head DAMM sales in the MENA region

DAMM Cellular this week announced that the company has hired Alaa Allam as their new Regional Sales Manager for the Middle East & North Africa.

Alaa has a B.Sc in Engineering within the electronics, telecommunications and electro-physics areas and a post-graduate diploma in Business Administration. Starting off his career as a field service engineer, he later switched to sales and marketing and progressed to managerial levels in 2000.

Alaa has worked in the radio and telecommunications industry for more than 35 years. Most recently, Alaa comes from a position as Sales Manager at Lambda Electronics and has previously worked at Telelink Gulf Ltd and Kenwood Electronics. He is based in Cairo and will also be in Dubai on a regular basis.

“We see the hiring of Alaa Allam as a big value addition to DAMM’s sales strategy. Apart from the wealth of experience he brings with him, he also brings us closer to the MENA market and ensures closer collaboration with and support for our partners in the region,” says CEO Jens Thostrup.