MOTOTRBO Hits the High Notes at South by Southwest

Down in Austin, Texas, it’s 10 miles between the venerable Saxon Pub and the eclectic nightclub Red Eyed Fly. But they might as well have been a thousand miles apart two years ago, as organizers of the South by Southwest festival sought to maintain wireless communications across a hodgepodge of venues during one of the nation’s premier music events.

All that changed with a two way radio rental. Kirk O’Brien, the Chief Technology Officer of the five-day event, embraced the MOTOTRBO professional digital two-way radio system. The solution, developed by Motorola Solutions and deployed by BearCom, effectively erased the distance created by outdated technology. “It was a much clearer signal than what we had with the analog technology,” said O’Brien, who has been overseeing the event for almost six years. “The range was better as well. Those are two very important qualities when you consider that our team of 500 or so professionals is moving in and out of buildings as they deal with security questions, arrange transportation, and handle an assortment of other issues. MOTOTRBO provides us with a technology that offers a wide reach and is very clear. We have been very satisfied with our decision.”

O’Brien’s experience with two way radio rentals is not unusual, according to BearCom’s Executive Vice President, Brent Bisnar. “The event management industry, from trade shows to music festivals, has embraced MOTOTRBO for two big reasons: the technology makes them more effective at their jobs and the ease with which they can rent equipment,” said Bisnar. That technology increases calling capacity and improves voice quality, even at the farthest margins of the RF range, providing more reliable coverage in difficult environments. MOTOTRBO’s built-in error correction also reconstitutes the voice, enabling more consistent audio performance. The technology also reduces background noise by compressing speech and filtering out anything that is interpreted as not being a human voice.

MOTOTRBO’s utilization of TDMA allows for the division of the existing 12.5 kHz channel into two time slots, doubling the call capacity and allowing two voice conversations or a voice and data transmission to occur simultaneously. This is done using the existing license, so users don’t incur additional costs. It also requires less infrastructure, making MOTOTRBO a highly economical solution for maximizing capacity and satisfying the needs of a vast amount of users.

Source: Bearcom.com