Omnitronics Re-Branding Completed
A complete change of brand identity positions the dispatch, interoperability and RoIP expert as a leading global player.
Those familiar with Omnitronics, will associate their suite of mission critical communications equipment and dispatch systems with a rusty red brand identity reminiscent of the Australian outback’s red iron-rich dirt that has inspired the organization’s passion for rugged and reliable systems that withstand the harshest of conditions, no matter what. After 35+ years in operation, Omnitronics has expanded their footprint globally with systems installed in over 35 countries worldwide.
The re-brand is a strategic decision, with the company deliberately moving away from the rusty-red color scheme to a modern, fresh, blue corporate identity.
“It was time to align our brand’s visual identity to the modern, global organization we have become. We’re not only an Australian organization any more, we are a global company now, with global solutions, and we feel our new brand identity reflects that well, states Omnitronics Global Marketing Manager Tina Mucha.
Omnitronics CEO John Florenca adds: “Our commitment to high quality, long lasting and reliable systems remains but we want our customers and partners to know that we are evolving from an engineering house to a genuine and trusted partner of software and services. We’re proud of our history and we’re excited about the opportunities that are arising from changes in technology and our industry”.
The re-brand is being rolled out globally in March 2019.
Above: Screenshot from the new Omnitronics website
