Marcel Haar Appointed as Managing Director of Frequentis Germany

Effective 1 August 2024 Marcel Haar will take over the management of Frequentis, Germany.

Born in Vienna, Marcel Haar (39) started at Frequentis in 2016, where he initially built up the marketing organisation for all regions worldwide. As Director Group Communications & Marketing, he set the course for the digital transformation of Frequentis. Marcel Haar has an impressive track record in developing and implementing growth strategies and has more than 15 years of experience in finance, marketing, and sales.

From 2009 to 2014, Haar worked at a US management consultancy, where his positions included Head of Marketing and Key Account Manager for Austria and Eastern Europe. He holds a Bachelor and Master of Arts (Banking and Financial Services) from the University of Applied Sciences BFI Vienna.

“Germany is a strategically important country for Frequentis. It is our goal to further expand our business in Germany in the coming years and to increase our brand awareness. With Marcel Haar, we have a manager who can leverage his profound international experience in the areas of sales, marketing, and business development,”

says Norbert Haslacher, CEO Frequentis.

Besides his new role as Managing Director Frequentis Germany, Marcel Haar will continue to be
responsible for Group Communications and Marketing.