Gold for Key touch magazine

‘Key Touch’, Cassidian’s customer magazine for Professional Mobile Radio communication and related markets, was honoured with the Gold Award for the ‘Best Overall Editorial’ in the category of print newsletters at the Content Marketing Awards 2013. First place in the ‘Best Overall Editorial’ category means that the “publication is so compelling readers will want to absorb every word.”

This internationally renowned annual competition for communicators is run by the Content Marketing Institute (CMI) based in Phoenix, Arizona and is sponsored by McMurry/TMG, one of the largest content marketing agencies in the US. More than 800 entries were submitted by brands and marketing agencies from around the world, amongst them publications from well-known companies such as the Walt Disney Company, Microsoft, Air Canada, Volkswagen and Kraft.

‘Key Touch’ is published three times a year and is the longest-running customer magazine in the radio communications industry, with the first issue - under the former name TETRA Touch - published in the year 2000. With more than 7,000 printed copies per issue and its electronic version, the readership comes from all over the world and includes a large audience from public safety organisations, as well as from transportation, airport, energy, and oil and gas companies.

The Content Marketing Awards programme was open to agencies, companies, organisations and institutions involved in producing content for other organisations. All entries considered were produced in 2012, and Key Touch was represented by Issue 2/2012. All candidates were judged by a panel of leading content marketing industry influencers and experts. They evaluated the participants on how well they fulfilled their goal or mission and on the quality of the product. The print publication categories were judged by such considerations as information and/or entertainment value, relevance, appropriateness for the audience, visual appeal and pass-along value.

Source: Cassidian