Ecuadorian Transportation Cooperative Enters the Digital Era

The deployment of Motorola Solutions (NYSE: MSI) digital radios means more than 60,000 residents of El Oro Province, customers of the Zaruma Urcu Transportation Cooperative, will now benefit from a more efficient taxi service. The taxis of the Zaruma Urcu Transportation Cooperative are now equipped with a MOTOTRBOTM digital radio communication system, which has brought uninterrupted communications and greater efficiency to the operation, while making it possible for drivers to provide a more flexible service to passengers.

The new radios provide the taxi fleet communications with superior audio quality, allowing drivers to share data in real time. For instance, in a situation of heavy traffic, blocked streets or any emergency that a passenger could have, the driver can send an emergency signal to central administration, which allows dispatchers to have the exact location of the vehicle and take the appropriate actions.

In addition to these benefits, the radios include an application that provides messaging, voice recording and GPS localization tracking. An additional application makes it possible to identify the passenger in a database and assign the passenger a vehicle for the transportation service in less than eight seconds.

"We are 100 percent satisfied with the new digital technology,” said Yasmani Romero, manager of the Zaruma Urcu Transportation Cooperative. “The smooth operation and optimized use of resources offered by MOTOTRBO, such as costs savings associated with sending messages and eliminating errors resulting from an inefficient previous analog communication system, benefit our actual operation in a very concrete way. We're not only seeing tangible benefits for our drivers and users, but also for the company.”

Romero said the MOTOTRBO system is bringing multiple benefits to the transportation operation that covers the cities of Zaruma, Piñas, Portovelo and Atahualpa as well as sections of the high part of the El Oro Province.