Purple Cow Industries provides consistent and secure communications across its operations with Vertel Push to Talk over Cellular (PoC)
Purple Cow Industries, a leading construction waste management and skip bin provider across the Sydney metropolitan area, has chosen Vertel’s Push to Talk over Cellular (PoC) service to enhance communications across its operations. As a waste management and skip bin provider, Purple Cow Industries has a fleet of trucks on the go at all times. While using allocation software for assigning jobs, Purple Cow Industries also needed to provide a communications platform for its fleet. The business had been using mobile phones for this, however, for safety and compliance reasons, Purple Cow Industries needed to find an alternative, which offered broader functionality.
Ardian Gorana, head of process, Purple Cow Industries, said, “After looking at what was available on the market, it became apparent that the standard solutions such as two-way radios weren’t suitable for our purposes. As well as safety and compliance, we also needed to ensure that our communications were secure and private. This simply wasn’t the case with two-way radios. In addition, a two-way solution would require licensing, set up and hardware costs, which made it too cost-prohibitive for a relatively new business.” This led Purple Cow Industries to explore alternatives, including Vertel’s PoC service. Vertel’s PoC is a fully-managed service that enhances all the valuable aspects of two-way radio and integrates them with the many benefits of broadband mobile applications and public mobile networks, such as wider coverage, flexible voice services, GPS tracking and data uses.
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