EADS Defence & Security Becomes Cassidian

EADS Defence & Security announced its official name change to Cassidian. Cassidian remains a division of EADS and will be able to market its large portfolio of security systems more effectively by establishing a clear-cut profile in the global market place, company officials said.

"Our business is changing. So are our customers. Especially on the civil markets we address with our security products, it is essential to be perceived as a strong brand," said Dr. Stefan Zoller, CEO of Cassidian.

Together with the name, Cassidian also introduced a new logo. The globe with hands surrounding and protecting it symbolizes the company's commitment to support those whose mission is to protect the world.

"The new name Cassidian comes from the Latin terms "cassida" (helmet) and "meridian" (imaginary line running north and south). It symbolizes worldwide protection and security, thus reflecting the Cassidian claim - defending world security," said Annette Füllenbach, head of Cassidian communications.

The business units also received new names that highlight the core of their activities: Cassidian Electronics, Cassidian Air Systems and Cassidian Systems. Cassidian will continue to be active in its domestic markets while further pursuing its global development. India, Brazil and the Middle East are identified as major growth areas, officials said.

Source: www.radioresourcemag.com