AIR Regional Partner Conference in Athens

27th-28th September 2011, at the Plaza Resort Hotel near Athens, American International Radio (AIR) presented the latest updates from Motorola and Safemobile at conference dealer meet. The event was attended by more than 40 participants from Balkan and Central Africa region.

AIR expressed its confidence in its channel partners and will keep investing in its channel network, with the strong support from Motorola, AIR is committed to 'Reach Globally, Act Locally' to support its channel partners, share its expertise, knowledge and experiences to support channel partners to grow and develop their business.

Rolf Pein, Executive Vice President of AIR, kicked off the conference by presenting a well documented analysis on global market of professional mobile radios as well as a report regarding the migration to digital technology. Jörg Baumbach, Director of Sales Radio Channel Business Central & Southern Europe, Motorola Solutions has presented the Motorola Solutions’ overall strategy and positioning to the audience and highlighted the portfolios offered by Motorola solutions. He also shared the successful result achieved in pushing digital solutions in Germany by implementing the Free Trial Options for the customers.

The first day session was dedicated to sales strategies and best projects and success stories of MotoTRBO™ system within the region, the newest Mototrbo release, Linked Capacity Plus, Capacity Plus and Mototrbo 2.0 generation. Ricardo Gonzalez, Strategic Planning Manager EMEA from Motorola solutions has outlined various sales strategies in stimulating continuous channel business growth. Sirio Magliocca, Motorola Solutions Channel Account Manager provided a vivid and detailed update on both Vertex and Mototrbo products diving deep into feature-rich explanations and competitive advantages of Vertex and Mototrbo solutions.

The conference continued with a comprehensive presentation on Wireless Broadband Solutions held by George Stanescu General Manager of AIR WiBB division. Mr Stanescu pointed out the feature updates and the benefits of the Wireless Broadband solutions. The presentation continued with the announcement made by Ileana Marcu, Sales & Marketing Manager of Broadband Products regarding the Vector Capital’s acquisition of Motorola’s Point-to-Point (PTP) and Point-to-Multipoint (PMP or Canopy) Solutions. Ileana quoted the statement from Phil Bolt, who will serve as CEO of Cambium Networks (the company that will manage the Wireless Broadband Networks Business) explaining that "Motorola’s partners will continue to receive the innovative products, quality and support for which we are renowned, only now with the advantage of increased focus and flexibility."

The second day secession focused on TETRA and Safemobile products and projects implementations within the region. Several key presenters from Motorola were in attendance to drive home the importance of the new technological solutions available from Motorola. Luciano Valentini, Motorola Solution Channel Sales Manger gave a presentation on both Tetra products and success stories demonstrating what can be achieved when working with strong partners. Safemobile, a global Mototrbo application partner was also presented at the event by Juergen Elze and was welcomed with a lot of enthusiasm by the dealers.

Yan Liang, marketing manager of AIR Inc, delivered a complete presentation on how AIR can support its channel partners to further grow their business from marketing’s perspective. The key messages are around how AIR’s partners can benefit from the marketing support and communication platform provided by AIR. She also shared the planned marketing initiatives and projects with participants to ensure the marketing effort and resources will benefit channel partners directly.

The third day was dedicated to one on one business discussions, strategic planning and sight-seeing.

AIR’s continuous commitment in investing and supporting business partners throughout EMEA has been felt through by partners. As this event in Athens shows, AIR is taking leaps and strides to invest in partners and dealers to help them gain more momentum and competitive advantage in marketplace. As usual, the conference in Athens was a success and all the participants were very content about the outcome “It was great to meet the team and the other partners. The conference was very informative and the whole event was very well organised,” said Nick Deabill from South Midlands Communications Ltd. In this time of economic turmoil, the event “was like an injection of positive thinking and we needed that,” concluded Vassilia Keka from Helecom Greece.

AIR continues to be a driving force throughout the EMEA region promoting sales development, while continuing to drive the recognition of the AIR brand name internationally as the preferred Professional Communication Solutions and Mobility & IT Applications partner.

Source: www.pr.com