Market on the move
...and in the UK there is a pretty big market based around TETRA systems....
Mobile is still marching on, but where is it going - and how fast? Fleur Doidge reports on the mobile apps opportunity.
Gartner has identified 10 consumer mobile applications to watch in 2012, with consumerisation expected to set the pace for mobile application adoption in organisations of all sizes. The firm says the most important offerings will be specific to mobile rather than mere extensions of online applications. They will also tend to gravitate towards the higher-end devices - defined as those with an average selling price of at least $300 (£183). Next year, the mobile apps arena will be a highly competitive market, especially around integration of innovative apps and technologies at the platform layer.
Ringing the changes
Tim Rea, chief executive of mobile apps developer Palringo, says it started to focus more on mobile IM because the market developed faster in that direcion. Today, Palringo can in many ways be summarised as a group messaging product - an offering that enables groups to communicate and collaborate on the go. "We are now handling in the region of 1.5 billion messages a day, globally," he says. "We have had 10 million unique users over the years, and have two million existing active users - which is not a bad ratio in the mobile space."
[And] in the UK there is a pretty big market based around TETRA [walkie-talkie] systems. Quite a few specific system suppliers supply businesses with communications packages that sit on the TETRA network. We are seeing customers saying this is expensive and clunky, so they are approaching us and asking if we can give them a platform so they can deliver solutions to customers who are currently using TETRA."
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Source: www.channelweb.co.uk
