Hytera Brazil to Focus on Sales within the Public Safety Sector

Hytera Brazil, managed by Ricardo Bovo, last year recorded a sales record. The new challenge is to  accelerate the company's growth even more in 2015. The Chinese manufacturer of Critical Communications Solutions registered more sales in Brazil in the last four months of 2014 compared to the entire previous year.

The success started by appointing Ricardo Bovo as the executive of the company in October 2013, when he took over the Systems Sales area. In February 2014, he became responsible for the entire business of the company effective with the post of Vice President Sales

Bovo said in an interview that, further accelerating the company's revenue increase this year is totally doable, as the portfolio now meets the need of the Brazilian market. He states that Hytera TETRA solutions, that enable secure communications, flawlessly replaces analog systems. The cost of TETRA are up to six times lower compared to other digital solutions used in the country.
 
Currently, about 50,000 radios of the Hytera brand are used in Brazil. The expectation is that this number will jump to 100,000 radios by 2016. Bovo further explains that one of the main strategies to achieve this goal is to increase participation in bids for the sale of systems, especially in the public safety sector. According to the new VP Sales, about 50% of the Brazilian police force does not have a digital radio, which implies vulnerability.
 
"Hytera invests 12% of its turnover in R&D. So, we have a well-structured portfolio that caters to a variety of customer profiles. From non mission critical operations such as valets, who can opt for the TC320, which does not need a license to use; through the DMR solution with the new PD 506 and MD 656, facing sectors such as mining and utilities; to the TETRA protocol, which ensures high performance for situations that require secure and flawless communication such as public safety," explains Bovo.