Simoco Boosts Business Development Team in EMEA

Simoco Group has announced the appointment of two senior business development professionals to drive the growth of its radio communications in the EMEA region.

Mark Dixon has been appointed as Business Development Manager for Europe and, with a solid business background at major organisations including Motorola and Capita, is tasked with promoting Simoco’s portfolio across Europe. This includes establishing Digital Mobile Radio (DMR) as a radio communications technology of choice across Simoco’s five key growth markets: public safety and security, utilities, natural resources, transport, and government and public infrastructure.

“I wanted to join an influential radio manufacturer with an established heritage,” said Mark. “Simoco is an organisation with a true team spirit and company culture, and its unique radio communications technologies, especially DMR, are consistent with the stringent demands from the European market. Our channel is the vehicle towards fulfilling the demand for DMR and growing our business, so I’m looking forward to engaging with the existing channel partner base and identifying new partners.”

Ghassan El-Housseini joins the company as Business Development Director for the Middle East. Based in Dubai, he is responsible for working with existing and new partners to gain greater market share for Simoco’s range of products and services. Prior to joining Simoco, Ghassan held various roles in the carrier business of Motorola for 12 years before working as a regional sales director for technology solutions firms in the United Arab Emirates for over six years.

Paul Lawrence, General Manager at Simoco EMEA, said: “Mark and Ghassan arrive with strong track records in sales, team management and business development. Both have the experience to help us expand our global footprint through investing significant time in sustaining and growing relationships with partners and end users in each EMEA territory. Growth is Simoco’s primary ambition – we have
invested heavily in producing a superior DMR solution, in terms of functionality and cost, and these appointments mark our intention to take this to market more aggressively.”