Key touch wins Gold at 2013 Content Marketing Awards for Best Overall Editorial in Print Newsletters category
More than 800 entries where submitted by some of the best brands and marketing agencies from around the world.
The Content Marketing Awards, sponsored by McMurry/TMG, is the awards program for people who create content for organizations. Categories cover every element of every medium and strategic communication purpose. Content marketers who want to distinguish themselves as professionals who get it will enter their best work into the Content Marketing Awards.
In July 2013 the organization announced the winners for the 2013 awards program. Amongs the winners in the various categories, TETRA manufacturer Cassidian won the first price in the "Best Overall Editorial" category with Key Touch Magazine.
Key Touch Magazine was judged by considerations as:
• information and/or entertainment value
• relevance
• pacing (architecture, points of entry)
• quality of copywriting (tone, voice, length, interest)
• appropriateness for the audienc
• etc...
The Content Marketing Awards were launched in 2004 as the Magnum Opus Awards. Since 2011 they’ve been conducted jointly, by the Content Marketing Institute and McMurry/TMG. Beginning this year, they’ve been renamed and rebranded to match the changing business.
Source: MCCResources
