Broadband  |  2024-12-11

Hytera Drives Seamless Connectivity at Malaysia-China Run 2024

Source: The Critical Communications Review | Gert Jan Wolf editor

As a silver sponsor, Hytera provided its PoC solution featuring the PNC380, integral in addressing the complex communication needs of the event.

Hytera Communications announced that the company recently  supported the Malaysia-China Run 2024 with its Push-to-Talk over Cellular (PoC) solution, elevating connectivity for the event organizer and contributing to an impeccable race-day experience on December 8 in Kuala Lumpur.

A major event commemorating the 50th anniversary of diplomatic relations between Malaysia and China, the Malaysia-China Run 2024 drew widespread attention from both local people and the vibrant Chinese expatriate community. With over 3,000 participants taking part, the event highlighted the enduring friendship between both nations and provided an open platform that unites people of all ages and professions.

As a silver sponsor, Hytera provided its PoC solution featuring the PNC380, integral in addressing the complex communication needs of the event. The PNC380 is a portable PoC two-way radio offering advanced multimedia data services, including 4G video transmission, location sharing, and instant messaging. This enabled the organizing team to coordinate across various race zones and ensured smooth operations as well as rapid response to any on-ground requirements. The enhanced connectivity facilitated by Hytera’s technology was pivotal in creating a safe and enjoyable experience for all participants and spectators.

"Supporting the Malaysia-China Run 2024 has been a rewarding experience for us. This event perfectly embodies the values of connection, collaboration, and community—principles we deeply resonate with as a company,” said Amy Ran, Country Manager of Hytera Malaysia, who attended the race herself. "Celebrating our 15th year in Malaysia, we are deeply honored to be part of this race that strengthens the ties between Malaysia and China.”

As a key player in Malaysia’s professional communication industry, Hytera has consistently delivered reliable, innovative solutions across sectors including public safety, oil and gas, and commercial enterprises. The company’s commitment to fostering local partnerships and addressing market needs has solidified its reputation as a trusted provider of professional communication technologies.